I design powerful, intuitive, and human-centered apps for businesses, their employees, and their customers.

// ben pappalardo

UX | UI | Product Designer with 10+ Years XP

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Design Process

1. Understand

Research & Define

🔎 Know the problem before designing the solution.

Identify user needs, business goals, and technical constraints.
Conduct user research, analyze data, and gather insights.
Define the core problem and success criteria.

2. Design

👆🏼 Make ideas tangible, fast

Ideate & Prototype

Sketch, wireframe, and prototype possible solutions.
Define information architecture and key user interactions.
Craft components and other necessary UI elements.
Collaborate with stakeholders, test concepts early, and iterate.
Validate through user feedback and usability testing.

3. Refine

📊 Implement designs and ship with confidence.

Ensure consistency, usability, and accessibility.
Work closely with developers to bring designs to life.
Measure performance, gather feedback, and continuously improve.

Build & Optimize

Key Philosophies

OSU College of Design

Tools come and go, but your attitude toward complex problem solving remains the same.

design.osu.edu

Object Oriented UX

Base information architecture on recognizable objects rather than tasks or user flows from Sophia Prater

ooux.com

Practical UI

A fantastic ebook about UI design best practices with loads of great examples from Adham Dannaway.

practical-ui.com

Creativity, Inc.

Earn the right to speak candidly and separate idea from ego. A book by Ed Katmull, president of Pixar.

Buy on Amazon

Always happy to connect.

* Case studies available upon request.

Ben is someone that focuses hard on information architecture and getting the foundations right for every prototype before moving on to the details.

He is both strong in conviction for best practices with UX AND flexible to feedback and changing requirements. It was a pleasure to work together.

I can't thank Ben enough for helping out the way he did. This was our first experience asking for UX help and I'm certain it won't be the last because of the successful result.