Ambiguity? Complexity?
Bring it on.
Hi, I'm Ben Pappalardo. Design is more than just a pretty face. It's form and function. It cares about people. When it's good, it's invisible. Design is the 10,000 decisions that mask the complexity inherent in our world, and empower your customers to get things done.
Let's build something intuitive that makes your customers feel smart.
Recent Projects
Due to the confidential nature of these projects, case studies are available upon request.
A Mobile Inventory Tracking System.
As solo designer, a 3-week design sprint resulted in detailed requirements gathering, a simple design system, a high-fidelity prototype and a happy client.
The systematic and repeatable layouts and processes were used in similar user flows saving the client $30,000.
Logistics
[shipped]
Insurance
Auto Insurance Claim Flow
[built]
Working alongside insurance analysts and software engineers, I led all design efforts to research, design, test, and develop a new FNOL (First Notice of Loss) tool for reps at an industry leading insurance company.
Marketing
SMB Reputation Management
[shipped]
As senior product designer, I designed a 0-1 review marketing feature that allowed businesses to monitor reviews, respond to reviews, and solicit new reviews from customers as part of a comprehensive marketing portal.
Data Governance
Navigating Enterprise Data
[shipped]
Taking over design duties for an ongoing project meant I needed to win over the project team and create designs fast! Using intuitive search paradigms and validating with usability tests I helped the client save $1M/year in fees.
Generative AI
Streamlining Sales Approval
[built]
As senior UX designer, I worked with enterprise business analysts and software engineers on a Generative AI concept that would greatly speed up document creation and sales approval times by as much as 400%.
Always happy to connect.
* Case studies available upon request.
Ben is someone that focuses hard on information architecture and getting the foundations right for every prototype before moving on to the details.
He is both strong in conviction for best practices with UX AND flexible to feedback and changing requirements. It was a pleasure to work together.
I can't thank Ben enough for helping out the way he did. This was our first experience asking for UX help and I'm certain it won't be the last because of the successful result.
Never Stop Questioning
Asking the right questions at the right time moves you from abstract to concrete. Each step depends on its predecessors for valuable context.